Hibi, rooted in Japanese tradition, embodies the essence of daily life with its fragrant matches. Founded in 1929 in Himeji, Japan, by Kobe Match Corporation, they continue to dominate 75% of Japan's match production market. While the era of match lighting has faded, we strive to preserve tradition through collaborations and retro designs.

Their efforts extend to Awaji Island, renowned for incense production, where Daihatsu Corporation innovates with French-inspired aromas, connecting Japan's fragrance heritage with the world. Their mission remains steadfast: "Connecting Japan and the World through the spirit of the enjoyment of Fragrance."